WebGo publication by publication and search for terms or themes that are relevant to your organization. Once you find a relevant article, check out the reporter and add them to your media list if their coverage is aligned. Remember to … WebPitching involves approaching an editor, producer, news director, or reporter and trying to interest him or her in writing, covering, or airing a possible story, covering an event, or doing an interview. The following PR tools all are used when pitching to the media. Column note Media advisory Media alert Media contact list Pitch letter or memo
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How to Build a Modern PR Plan That Works With Your Marketing
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